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The Young Arts team set the Art Club of Glebelands School, years eight to eleven, the challenge of designing a poster with a ‘call to action’ to attract visitors to come to Cranleigh to shop, eat and drink in the village to help boost the local economy and support the local businesses.  The objective was to get the students to think about how a poster design should communicate its message in a clear and bold way, where it might be displayed, who the target audience might be and how it needs to stand out in a visually crowded space.  The students were asked to gather all their research such as photography, sketches and headline text and use these to construct their finished artwork.

As inspiration, in our briefing, they were shown examples of the posters created by the fine artists of the day, for railway companies in the 1920’s and 30’s, which attracted visitors to holiday resorts, local countryside and attractions.

We were very impressed by all of the entries and could see that the students had understood the brief and put a lot of thought and creativity into the design of their posters with artistic flair and skill.  We are told that they really enjoyed the project which we think showed in their work.

After much deliberation and discussion we came to our conclusion:

Runner up - Charlotte Lovegrove

A lovely, well executed study and drawing of the building of the local ice cream parlour, Moooh, with a very apt slogan.  We felt that this student had really understood the brief and the more we looked at this poster the more it charmed us.

Winner - Rhiannon Telling

Rhiannon created an evocative painting of Cranleigh High Street with fantastic drawing and painting skills.  We felt that the painting was an engaging piece that would entice us to visit Cranleigh.  They took on board the style of the 1920/1930's railway posters that they were shown in the briefing and therefore understood the type of artwork we were looking for to inspire us.  We also liked that they placed the signpost in the artwork which helped to give a sense of position in relation to Guildford and Horsham.  A very worthy winner.

We held a ‘virtual’ presentation ceremony where the prize winners were awarded vouchers for WH Smith.

Images of the competition, including the winning entries, can be viewed here